Fennastäd aimed to differentiate itself from competitors not through pricing battles but by underscoring the superior quality of their services and their extensive expertise in the cleaning industry. Our strategy was to refine their branding, targeting a clientele less driven by cost and more by value.

We achieved this by introducing high-quality imagery and establishing a unified brand experience. This involved a comprehensive redesign of their website and brand collateral, with a dual focus: to foster prompt engagement with prospective clients and to drive an increase in sales.