Nectar & Bliss
BRAND STRATEGY
PHOTOGRAPHY
COLLATERAL DESIGN
WEBSITE DESIGN
Nectar & Bliss is a self-care subscription box containing a mix of beauty, wellness, and lifestyle products. The brand encourages women to not only focus on beauty but also other aspects of self-care.
They needed help defining a brand strategy that would establish their subscription box in the women's luxury lifestyle market. This would require a brand strategy and design that could communicate the brand's values and connect visually with the target market.
We began by developing a brand strategy that would inform all strategic decisions - including design. We were able to gain insight into the brand's ethos, which allowed us to design brand collateral and a website that would leave a lasting impression and form an authentic connection with the target audience.
To capture the true essence of Nectar & Bliss, we created a minimal, yet calming and inviting aesthetic. The website was designed to offer an enjoyable shopping experience, in addition to encouraging customer loyalty and website conversions.
